How to Make Fine Wedding Cakes

Wedding cakes are big business.  The days of the seven tier wedding cake as seen in the movie “The Godfather” are long gone.  Today, most people are looking for something a bit more subdued and elegant.  Wedding cakes are still in tiers, but most of the modern cakes that are being offered by the decorating artists no longer employ those little plastic columns to hold up the tiers.

Instead, a series of pans are usually used for the wedding cake.  The pans range in size and form somewhat of a pyramid.  This can be square or round.  Each layer is covered with fondant and trimmed with pearls or flowers.  This makes for a very elegant looking cake.

It is desirable, when decorating a cake, to make sure that everything on the cake is edible.  Making pearls and flowers out of icing is not difficult and is something that you should have learned in cake decorating school.  Having everything on the cake edible only adds to the allure of the wedding cake.

If you cannot do this, or the bride insists on real pearls draping the cake, you will have no choice but to adhere to her wishes.The one rule of thumb whenever dealing with brides and wedding cakes is to remember that the bride is always right.  Wedding cakes are big business and can net you more of a profit than any other type of cake.  You want to get the wedding cake trade if you are in the cake decorating business.

To get more wedding cake trade, take some samples as well as some fake cake displays to wedding shows.  Wedding shows operate weekly throughout most areas and are a way for brides and grooms to find out the best places to get shoes, wedding gowns, honeymoon destinations and wedding cakes.  Make sure that your cakes really stand out and that you set up a nice stand.  The cost to attend these wedding shows is usually around $100 for a weekend, but the exposure is well worth it. 

One marketing trick you can use is to give lots of samples of cake to those who visit your booth.You could also ask visitors to sign up for the grand prize – a free wedding cake!  Once you have their name and number, you can use a bit of telemarketing to try to get them to come in and sample the different cakes you make.

A cake decorating business is no different than any other business.  In addition to being a decorating artist and expert baker, you also need to know how to market your business to get the most exposure and revenue.  And remember that brides are always good for business.

Want to learn even more about different cooking techniques or maybe even pick up  a few free recipes? Then, please stop by The Best Recipes Online